Friday, November 30, 2007

A Cell Phone for Baby Boomers -Business Week

Selling technology to technophobes may not seem like smartest business strategy, but when the technophobes in question are the 100 million baby boomers and seniors in the U.S., bridging the technology gap starts to look like a real market opportunity.

Early research showed that older users found conventions like signal strength meters unfamiliar and confusing. Instead, when you open a Jitterbug phone it emits—get this—a dial tone. If there's no dial tone, you can't make a call.

Instead of icons or menus, the phone presents features as a series of simple questions, which the user answers with the bold YES and NO buttons on the handset. Read more about Jitterbug here.


Wednesday, November 28, 2007

The Child -Youtube

Video created by Antoine Bardou-Jacquet for the french dj Alex Gopher. A world made only with typographics. Cult video for fonts lovers and graphic designers.


Wednesday, November 14, 2007

A super example of Information Design

Thursday, November 08, 2007

Priyanka Chopra is the new superhero by Virgin Comics

Bollywood actress and former Miss World, Priyanka Chopra announced today that she is teaming up with Virgin Comics to create a new superhero character for comic books, animation and games. The new content relationship makes Ms. Chopra the first Miss World winner to create a superhero property. The partnership also teams Chopra with leading media company Virgin Comics, which was founded by Sir Richard Branson, author Deepak Chopra, filmmaker Shekhar Kapur and entrepreneurs Sharad Devarajan, Gotham Chopra and Suresh Seetharaman.

The new story which is still being developed and currently untitled, deals with an adopted girl who discovers she has a far greater role to play as she is the latest in a line of princesses with great mystical power and a sworn duty to take down evil wherever it lurks. The story is expected to launch first as a comic book series in 2008.