A Cell Phone for Baby Boomers -Business Week

Early research showed that older users found conventions like signal strength meters unfamiliar and confusing. Instead, when you open a Jitterbug phone it emits—get this—a dial tone. If there's no dial tone, you can't make a call.
Instead of icons or menus, the phone presents features as a series of simple questions, which the user answers with the bold YES and NO buttons on the handset. Read more about Jitterbug here.
Labels: Baby Boomer phone