Tuesday, April 01, 2008

Yahoo launching site for women -Economic Times

Yahoo Inc on Monday launched a site for women between ages 25 and 54, called Yahoo Shine. Amy Iorio, vice president for Yahoo Lifestyles, said internal research shows women are looking for a site to combine various content and communications tools.

"These women were sort of caretakers for everybody in their lives,'' she said. "They didn't feel like there was a place that was looking at the whole them - as a parent, as a spouse, as a daughter. They were looking for one place that gave them everything.''

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