Getting Schooled In Design

Ideation rules:

• State the obvious
• No hierarchy
• Encourage wild ideas
• Build on the ideas of others
• No criticisms, no judgements
• Ban the devil's advocate
• Focused chaos is good
• Enlightened trial-and-error succeeds over the planning of the lone genius
• No lone genius: ideas come from everywhere; creative process is collaborative
• Try stuff and ask for forgiveness, rather than asking permission
• Rapid prototyping to test things out to get a good idea if they work
• Fail often in order to succeed sooner
• No hidden agendas
• Schedule/time tracking is important
• Generate as many ideas as possible: Quantity vs. quality
• Stay focused