New found love for gals: Online gaming -Economic Times
Here are some facts & figures excerpted from the above link.
While the male/female ratio for video games is 2:1, in online casual gaming women lead — they’re a whopping 64%,” says Sunil Buch, head, marketing, Reliance World.
Says Rohit Sharma, COO, Zapak Digital Entertainment, “About 12% of the gamers who get on to zapak.com are women...
“About 20% of our subscribers are women. There will be, a whole lot of new casual Bollywood games,” says Vinay Kumar, director, corporate and strategic alliances, Indiatimes.
The urge to log on to a gaming site seems to be more popular among working women and housewives. According to Vishal Gondal, CEO, Indiagames, there seems to be very few girls in their teens who spend their time gaming. Which is why Indiagames plans to reach out to them at college fests, starting next month, with special tourneys for them.
"We notice that about 40% of casual gamers are in fact, women - and they seem to go for games that require seeking or gathering, rather than the first person shooter types,” says Mr Gondal.
While the male/female ratio for video games is 2:1, in online casual gaming women lead — they’re a whopping 64%,” says Sunil Buch, head, marketing, Reliance World.
Says Rohit Sharma, COO, Zapak Digital Entertainment, “About 12% of the gamers who get on to zapak.com are women...
“About 20% of our subscribers are women. There will be, a whole lot of new casual Bollywood games,” says Vinay Kumar, director, corporate and strategic alliances, Indiatimes.
The urge to log on to a gaming site seems to be more popular among working women and housewives. According to Vishal Gondal, CEO, Indiagames, there seems to be very few girls in their teens who spend their time gaming. Which is why Indiagames plans to reach out to them at college fests, starting next month, with special tourneys for them.
"We notice that about 40% of casual gamers are in fact, women - and they seem to go for games that require seeking or gathering, rather than the first person shooter types,” says Mr Gondal.
Labels: gaming
posted by Rahul at 11:45 PM
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